Connect with us

Hi, what are you looking for?


XDRL Announces Multi-Year TV Deal with Velocity

XDRL_LOGO_FINALThe X-DRL announced Jan. 14, it has entered into a multi-year television agreement with Velocity by Discovery, an upscale male lifestyle national television network.

The agreement calls for a series of programs on the popular high-definition network, giving the X-DRL a national television presence for its inaugural 2013 season. The X-DRL television show will include race highlights, interviews and coverage of the 2013 season.

Velocity by Discovery, formerly known as HD Theater and Discovery HD Theater, is currently available in nearly 50 million homes and continues to grow at a strong rate. It features more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres.

“We are extremely excited to have the X-DRL on Velocity and to have a multi-year agreement with a television partner that fully supports the X-DRL and its talented drivers,” X-DRL President Jeff Mitchell said.

“To have a major television partner in our first year is a huge thrill and a tremendous indicator of the work we have put in to make the X-DRL a success. Velocity expressed a great interest in supporting the X-DRL and the drivers who will make each event so memorable. The action-packed nature of the X-DRL will fit in perfectly with the great programming that Velocity provides as well.”

The X-DRL broadcasts on Velocity will air during the fourth quarter of 2013 on Sunday afternoon with a repeat on Thursday evening and one other time each week. The X-DRL will also be featured in Velocity’s on-air and online promotions.

Velocity is currently available on DirecTV, Dish Network and a variety of major cable providers. Produced by Masters Entertainment Group, each episode will feature all the top stars of the X-DRL as they compete for the first world championships in X-DRL history.

“This is an ideal first step for the X-DRL and our relationship with Velocity is only going to continue to grow, and that’s something that has us very excited,” X-DRL Account Manager Keith Goolsby said.

“Television has a huge part in the growth of the X-DRL, which makes Velocity and Masters Entertainment Group tremendously important to the X-DRL. This is an incredible television platform and will be a great outlet to showcase all of the outstanding drivers who will compete in the X-DRL in 2013.”

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Tony Christian, one of the pioneering drivers of the Pro Street movement, passed away Thursday, June 9. Christian was infamous for his battles with...


The Mid-West Drag Racing Series (MWDRS) is saddened over the passing of Pro Mod driver Ronnie Hobbs following an on-track incident during Friday night...


Leah Pruett scored the first NHRA Top Fuel win for her and husband Tony Stewart’s professional drag racing team this past weekend in Denver,...


Drag racer Sean Serra has passed away in a tragic car accident. He was 27 years old. Serra was involved in a single-car rollover...

Since 2005, DI has informed, inspired and educated drag racers from every walk of the racing life - weekend warrior and street/strip enthusiasts to pro-level doorslammer and Top Fuel racers. From award-winning writing and photography to binge-worthy videos to electric live events, DI meets hundreds of thousands of racers where they live, creating the moments that create conversations.