This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
| Name | Description | Duration |
|---|---|---|
| mo_has_visited | It assigns a randomized, unique identification ID to your browser session. This helps the website count you as a distinct visitor without registering your traffic multiple times. |
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| fpid | A secure, server-set identifier used in server-side tracking (such as Google Analytics 4 or Adobe Experience Platform) to recognize website visitors and bypass strict browser expiration policies. | 12 months |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
HTTP Cookie
Used to remember if the user is accessing the website on a computer or mobile device.
| Name | Description | Duration |
|---|---|---|
| __EC_TEST__ | Session |
visitor recognition
It assists the platform in determining whether you are a new or returning visitor without storing any directly identifiable personal information
| Name | Description | Duration |
|---|---|---|
| mo_page_views_counter | It tracks the frequency of page views per visitor to trigger behavioral popups, newsletter opt-in forms, or specific targeted marketing campaigns | Session |
| mo_is_new | It tracks the initial timestamp of a user's first visit. | Session |
| _pk_ses.413.e817 | It is used to temporarily group all of your actions (such as page views, button clicks, or downloads) into a single, continuous visit. | 30 minutes |
| _pk_id.413.e817 | This first-party analytics cookie recognizes unique website visitors on our platform. It assigns a randomized, anonymous user ID to track site usage parameters (such as entry pages, time spent, and recurring visits) under Site ID 413. This helps us optimize website performance and content relevance. | 1 year |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Advanced Ads
It tracks how many pages a user has visited on the site so publishers can display or hide specific ads based on visitor activity.
| Name | Description | Duration |
|---|---|---|
| advanced_ads_visitor | Show or hide ads depending on who is viewing your site, such as new versus returning visitors, device types, or user login status. | |
| advanced_ads_pro_visitor_referrer | It temporarily saves the exact external URL (the HTTP referrer) of the website that directed the user to your platform. | 1 month |
| advanced_ads_page_impressions | It tracks how many pages a user has visited on the site so publishers can display or hide specific ads based on visitor activity | 1 years |
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| fr | Used to track the user across multiple sessions. | 3 months |
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
