Kalitta Motorsports and Revchem Composites are entering the third year of their marketing and technical support sponsorship with the beginning of the NHRA Camping World Drag Racing Series, February 18-20, at the NHRA Winternationals. The relationship continually grows as Revchem utilizes Kalitta Motorsports’ VIP hospitality and B2B program to increase brand awareness.
As an industry leading composite materials distributor and technical resource Revchem is involved with many industries, from surfing to aerospace and everything in between. They have entertained existing and potential customers in the race team’s VIP hospitality area throughout the racing season across the country. Revchem’s increased branding will be recognizable across all three Kalitta Motorsports racecars during the 2022 season.
“We have seen our relationship grow with Revchem over the past two years. Their sponsorship has helped the Revchem brand become recognized as the composite distributor of choice in the NHRA. We are their primary promotional tool,” said Chad Head, Kalitta Motorsports general manager. “We have introduced them to teams and sponsors with the understanding that anyone can utilize their materials in any sport or industry. In addition, their relationship and input with our fab shop have been a huge plus to our technical development.”
Revchem has expanded its customer base with Kalitta Motorsports’ other partners through the twice-a-year B2B events. An example of this cross-over led to their involvement both, on the product and materials sides, with the development and design of the new Toyota GR Supra Funny Car body. They have also helped educate and provide products to the Kalitta Motorsports fabrication department, making the team’s racecars lighter and stronger.
“We are all very excited to begin our third year supporting Kalitta Motorsports. Their commitment to teamwork and winning is truly an inspiration for all involved,” said Pete Pendleton, President of Revchem Composites. “The hospitality and professionalism of Kalitta Motorsports has offered us opportunities to invite our customers to the races. These shared experiences have strengthened our relationships by providing a rare chance to be submerged inside the hive of a winning race team. Our involvement with Kalitta has opened doors for us not only within the NHRA but many other motorsports divisions. As a result, the Revchem Composites brand is recognized nationally and growing with every race.”
Kalitta Motorsports and Revchem Composites will continue to educate fans on the composite’s products integrated into these 330 miles per hour race cars, enhancing performance and safety as the season unfolds. Revchem brings a wealth of knowledge to the NHRA from a diverse customer base and solutions and processes found in the aerospace and watersports industries.