PDRA Names Congdon Sr. VP of Marketing
The motto for the Professional Drag Racers Association (PDRA) in its initial year of competition has been “Failure is not an option.”
Now, the PDRA is nearing completion of a very successful inaugural season and making plans for further growth and success in 2015. As part of those efforts, they have hired marketing guru Mike Congdon as senior vice president of marketing.
Congdon has been a fixture among stock car racing for decades, working his way through the ranks as driver, crewman, crew chief, business manager and owner of Congdon Competition. He brings this multi-faceted experience and expertise to the budding possibilities within the PDRA.
“Influencing the career paths of young drivers has always been a passion of mine,” Congdon said, alluding to the focus of his Congdon Competition business. “I’m excited about the opportunity to further develop this relatively new series, just like I would an up-and-coming driver. I’ve loved racing of all types for longer than I can remember and look forward to working with the world’s premier eighth-mile drag racing organization.”
Congdon says his immediate and long-term plans with the PDRA are to “help build exposure for the series and to build mutually beneficial relationships for companies that want to be involved in motorsports at the grassroots level. That will give us the opportunity to create even more exciting events for the fans and participants.”
The PDRA plans to announce its 2015 schedule next week, as well as make major announcements at their banquet Dec. 13, at the JW Marriott in Indianapolis, held in conjunction with the annual Performance Racing Industry (PRI) trade show.