Connect with us

Hi, what are you looking for?


Kyle Busch’s Rowdy Energy Drink to Power Team Kalitta

Kalitta Motorsports is pleased to announce that Rowdy Energy, the enhanced hydration energy drink created by two-time NASCAR Cup Series champion Kyle Busch, will become the official energy drink of the multi-time world championship winning team in the NHRA Camping World Drag Racing Series through a strategic marketing partnership in advance of the 52nd annual NHRA Gatornationals.

Rowdy Energy branding will be featured on each Kalitta Motorsports vehicle and product will be available in the Kailtta Motorsports VIP hospitality area. Additionally, Rowdy Energy will have a presence on the helmets of drivers Doug Kalitta, Shawn Langdon, and J.R. Todd and all three have become official Rowdy Energy Athletes.

Created by Busch in collaboration with beverage entrepreneur Jeff Church, Rowdy Energy is quickly becoming the go-to smart energy drink for not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student as well as men and women in uniform.  Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Rowdy Energy seeks to support those that embody a spirit of high performance.

“We saw the opportunity to bring one of the fastest growing energy drinks in the country to Kalitta Motorsports and NHRA so we jumped on it,” said Chad Head, Kalitta Motorsports general manager. “We host thousands of VIP guests each year at the track and we also have to keep our crew guys sharp. I like the fact that Rowdy Energy is a healthy alternative to the energy drink.”

“As we continue to expand Rowdy Energy’s presence in the motorsports industry, we believe that partnering with one the most successful teams in the NHRA and adding all three Kalitta Motorsports drivers as Rowdy Energy Athletes will be a great fit for our brand,” said Kyle Busch, co-founder of Rowdy Energy. “Camping World, one of our top nationwide retail partners, is the entitlement sponsor of the series, the team is part of the Toyota Racing Family, and all three drivers are proven winners who will be able to help us increase our brand awareness nationally. We look forward to having our product available to sample in the Kalitta Motorsports VIP hospitality area and can’t wait to watch the drivers celebrate with an ice-cold Rowdy Energy in victory lane.”

This story was originally published on March 12, 2021. Drag Illustrated

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


The star-studded STREET OUTLAWS: No Prep Kings series is set to return for its 6th season in the summer of 2023. Fans can expect to...


Street Outlaws: No Prep Kings star and renowned engine builder Pat Musi joined the recent episode of The Wes Buck Show and provided an update...


Street Outlaws: No Prep Kings star Lizzy Musi announced today that she has been diagnosed with stage four breast cancer via her Youtube channel....


Tony Christian, one of the pioneering drivers of the Pro Street movement, passed away Thursday, June 9. Christian was infamous for his battles with...

Since 2005, DI has informed, inspired and educated drag racers from every walk of the racing life - weekend warrior and street/strip enthusiasts to pro-level doorslammer and Top Fuel racers. From award-winning writing and photography to binge-worthy videos to electric live events, DI meets hundreds of thousands of racers where they live, creating the moments that create conversations.