Tech

JRi Sportsman Shock wins Global Media Award at SEMA 2014

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JRi Shocks was recently recognized as a recipient of two Global Media Awards at the 2014 SEMA show in Las Vegas, Nevada. The JRi Sportsman series drag shock was selected as an outstanding new product in the Racing and Motorsports category while the new hydraulic ride height system brought home an award in the Street Performance category.

“Having not one but two of our products selected out of nearly 2,000 entries for this award is a tremendous honor,” said Seth Fargher, marketing manager for JRi Shocks. “Receiving global recognition for our products indicates that we are providing innovative solutions to meet the demands of the various markets that we serve.”

The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.

“The idea of customization and personalization has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby, so it’s exciting to see how their love for cars, trucks and SUVs is having a worldwide impact.”

In 2014 the program included 26 judges from 15 countries. Each judge carefully reviewed and evaluated nearly 2,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumer in their home countries.

About JRi Shocks:

Since its inception in 2007, JRi Shocks has utilized cutting edge technological advancements with over 100 years of collective experience in shock absorbers, hydraulics and electronics to create high performance, high precision shock absorbers for the racing and automotive industry. JRi offers applications for NASCAR, offroad, street performance, motorcycles, short track, drag racing and more.

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