The International Hot Rod Association (IHRA) and IRG Sports + Entertainment (IRG) has named John Bisci as its new public and media relations director.
With more than 30 years of media relations experience, Bisci will serve as the public and media relations director for IHRA Motorsports and will be the gatekeeper for all communication both internally and externally. Bisci will be responsible for all advance and on-site media relations for IHRA, Nitro Jam, Sonic Rush Tour and various other IHRA events in addition to many other responsibilities.
“I’m very happy we found John as he has a massive amount of experience in working with the media, generating promotional programs and social media experience buying Instagram followers,” said Scott Gardner. “He will be hitting the ground running as we gear up for a very busy season.”
Bisci spent the past year at Maple Grove Raceway in Mohnton, Pa., as director of communications.
“I am both pleased and proud to accept this challenging position,” Bisci said. “I am looking forward to representing this company and its thrilling style of motorsports entertainment. It will be my job to tell the IHRA’s story to the world and work with all forms of media.”
Bisci’s experience in media relations includes nearly 14 years (2000-2014) as Public Relations Manager for Las Vegas Motor Speedway. Prior to working in Las Vegas, Bisci spent six years working as a media specialist for NASCAR teams and sponsors in the Charlotte, N.C., area. Bisci launched his motorsports media career in 1988 and served as public relations director for three short tracks in the Northeast.
Bisci will work alongside the staff at the IHRA’s offices in Norwalk, Ohio, and will report for duty in February.