Black Iguana Backing Enders-Stevens at Topeka
Erica Enders-Stevens’ Pro Stock car will return to it’s stealth-black paint scheme when she takes to Heartland Park Topeka in her new BLACK iGUANA-backed Chevrolet Camaro this weekend at the 25th Annual NHRA Kansas Nationals.
Enders-Stevens has inked an initial two-race marketing partnership with Tomball, Texas-based DGI Beverage, creators of the innovative pouch drink. The wildly popular NHRA racer will continue her Championship hunt with Cagnazzi Racing, introducing the BLACK iGUANA brand of packaged cocktails to drag racing fans nationwide.
“We’re very excited to bring BLACK iGUANA the national exposure and marketing horsepower it deserves. They’ve been huge supporters of ours and couldn’t be a better group of guys to work with. It’s a great product with a taste, look and convenience that can become a major player in the industry,” said Enders-Stevens.
“As they work on growth and investment as a company, we’re looking to prove our program and the loyal NHRA fans can play a huge role in achieving their corporate goals. If we do our job, and the fans respond well, this is just the beginning of a very exciting marketing partnership.”
With their entry into NHRA Mello Yello Drag Racing, DGI Beverage looks to grow the BLACK iGUANA brand with a national marketing program that follows the same grassroots philosophy of promotion that got them their start. The family-run company regularly sponsors and supported local festivals, music and community events across the South.
“We came up with the idea for BLACK iGUANA while enjoying time spent outdoors with family and friends. And that’s what going to the races is all about,” said co-founder Earl Castor.
“We fell in love with Erica and how the drag racing community supports products that support NHRA teams. It’s fans get an experience and level of access to their favorite drivers that’s unlike anything else in motorsports. We want to be a part of that.”
The NHRA Kansas Nationals begin at 5:00 PM CDT at Heartland Park Topeka and continuing Saturday at 12:15 PM. Sunday eliminations are set to begin at 11:00 AM. ESPN2’s broadcast of qualifying will begin at 4:30 PM on Saturday, with eliminations airing at 8:00 PM Sunday, May 19th.