NHRA officials announced Jan. 23, that Amalie Oil Company has agreed to a multi-year title rights sponsorship of the prestigious NHRA Gatornationals at Auto-Plus Raceway at Gainesville. The Amalie Oil NHRA Gatornationals is scheduled for March 14-17, and is the third event in the 24-race 2013 NHRA Mello Yello Drag Racing Series schedule.
“We are pleased to see Amalie Oil increase its presence in NHRA drag racing,” said Gary Darcy, senior vice president of sales and marketing, NHRA.
“For many years we have valued Amalie’s sponsorship of Terry McMillen’s Top Fuel dragster. Their desire to expand their role by becoming the title sponsor of the tradition-rich NHRA Gatornationals shows their support and dedication to the sport and is another example of the strong value of association with NHRA at both the team and league levels.”
As title-rights sponsor, Amalie Oil will conduct marketing activities, including themed advertising and promotions, in the Gainesville marketplace. The company will also have a presence on-site at the event, including signage and display space, as well as in the race broadcast on ESPN2 and ESPN2HD.
“On behalf of everyone at Amalie Oil we are very proud to become the title sponsor of the NHRA Gatornationals, one of the most popular and tradition-rich events on the NHRA circuit,” said Dennis Madden, Amalie Oil senior vice president, global sales and marketing.
“Throughout our long association in the sport of drag racing, the opportunity to align our company with such an historic and exciting event is truly a dream come true. We are looking forward to expanding our presence in NHRA and we can’t wait to fire up the first pair of cars at the Amalie Oil NHRA Gatornationals.”
This story was originally published on January 23, 2013. 
