Alexis DeJoria debuted a hot pink Toyota Camry nitro Funny Car during the 31st annual NHRA Keystone Nationals at Maple Grove Raceway today. DeJoria is running the pink Patrón XO Cafe Incendio Toyota Camry body in NHRA Mello Yello Drag Racing series competition throughout the month of October, national Breast Cancer Awareness Month. This is in conjunction with the team’s “Free Mammograms for the Fans” campaign, a program that offers free mammograms to female race fans, regardless of health insurance status.
“October is Breast Cancer Awareness month and we got to debut our bright pink Toyota Camry today during the first round of qualifying. We’re going to be running this pink scheme at the Dallas and Las Vegas October events as well. I’m looking forward to blinding all of my competitors!” joked DeJoria of her neon pink Camry and matching pink parachutes.