Danny Rowe, who for the last four seasons has been a perennial championship contender in the NHRA Pro Mod Drag Racing Series, announced Mar. 7, a new, long-term marketing partnership with award-winning tequila company Agave Underground.
Rowe and team, led by renowned crew chief Jimmy Rector, will make their debut with Agave Underground Mar. 14-17, at the 44th annual Amalie Oils NHRA Gatornationals at Auto-Plus Raceway, near Gainesville, Florida.
“We’re just excited,” Rowe said. “We’re thrilled to be bringing new people into this sport from outside the racing industry. It’s a huge opportunity for us to expose them to the power and excitement of the NHRA Pro Mod Drag Racing Series, as well as what this sport can do for them. We can’t wait to bring them out to the Gatornationals next week in Florida and get this party started.”
Established in 2009, Agave Underground was founded by Mike Ivey, who not only was an avid connoisseur of tequila but also was intrigued by the story and history behind the making of tequila. Since then, Agave Underground has mastered and perfected three unique tastes of their tequilas; Silver, Reposado and Anejo. In addition to recently establishing distributorship in Minnesota with Wirtz Beverage Group, they are a part of Hensley & Co based in Phoenix, Arizona, and Republic National Distributing Company (RNDC) based in Colorado.
“Sponsoring a NHRA Pro Modified Race Team is a new adventure for the Agave Underground Tequila team,” Ivey stated. “The chemistry and excitement between Danny, his team and our company is contagious. We are eager to start the season, support Danny, and to continue to grow the Agave Underground Tequila brand throughout the NHRA race season.”
Danny Rowe Racing will also launch a redesigned website today, marking the beginning of Agave Underground’s sponsorship of the team.
For additional information on Agave Underground Tequila visit www.agaveunderground.com.