In a move aimed at invigorating the future of drag racing, the International Hot Rod Association (IHRA) has tapped Alex Roach as its new CEO and Rich Schaefer as President. Schaefer, a former NHRA Division 2 director, brings a wealth of experience in race direction and operations to his new role.
These leadership changes are part of a broader effort by the IHRA to engage the next generation of racers and fans. Cuttell Motorsports, the organization’s ownership group, is backed by a board composed of experts from the AI, automotive, private equity, and logistics sectors—ensuring a well-rounded approach to steering the sport forward.
The IHRA also announced that more details about its revised organizational structure and sponsorship lineup will be released next week, marking the conclusion of a series of updates on the sanctioning body’s transition. In the coming weeks, the group plans to publish additional profiles of its ownership team, board members, and key leaders, all underscoring what the IHRA calls “exciting times ahead.”
This story was originally published on January 20, 2025. 
