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The Aeromotive Group Partners with Roadster Shop to Create Automotive Aftermarket Powerhouse

The Aeromotive Group and Roadster Shop announced today that the organizations have merged to create a new automotive aftermarket powerhouse. Operating as Roadster Shop, the combined strength of both brands will drive the development of innovative products, services and content, and will leverage a robust financial and operational foundation to support accelerated growth.

“As a lifelong enthusiast, I’m thrilled to announce this partnership between The Aeromotive Group and Roadster Shop,” said Laurent Potdevin, CEO of The Aeromotive Group. “Having helped build global iconic brands in my career, I believe Roadster Shop is a gem in the automotive industry uniquely positioned to become an aspirational, iconic and global phenomenon. As a result of this alliance, Roadster Shop can leverage The Aeromotive Group’s portfolio of brands, its operational foundation, and access to new levels of capital for expansion.”

Roadster Shop is an American success story, having earned a reputation for top-quality craftsmanship and design in manufacturing and car building. Founded in the 1980s, the shop’s primary focus was building chassis for prewar Fords, along with a handful of complete street rod builds. Jeremy, Phil and their father Neal teamed up to purchase Roadster Shop in 2004. Under their vision, it has grown exponentially in size and scope. The business engineers and sells custom chassis and suspensions found under some of the top hot rods in the country. The elite coachbuilding enterprise has built some of the most sophisticated, trendsetting show vehicles in the world.

“Our partnership with The Aeromotive Group gives us the opportunity to fuel accelerated growth and supercharge our expansion,” said Jeremy Gerber, co-owner of Roadster Shop. “Over the past 20 years, we’ve become a household name in high performance hot rods, muscle cars and trucks. Phil and I are very excited about the future here at Roadster Shop.”

Based in a suburb of Chicago, Roadster Shop has two facilities with full chassis production, metal fabrication, and vehicle construction, along with a paint and body department. Their eye for design, craftsmanship, and attention to detail has earned many top awards and recognition in major media outlets.

“I look forward to writing the next chapter in Roadster Shop history with our partners at The Aeromotive Group,” said Phil Gerber, co-owner of Roadster Shop. “It’s thrilling to have deeper resources to build the ultimate custom vehicles and imagine new categories, parts and services. And we’ll have greater capabilities to market Roadster Shop as the ultimate automotive lifestyle brand globally.”

Aeromotive has been synonymous with innovation, passion and performance at the highest levels for decades. The group includes top names in the industry:

  • Aeromotive Fuel Systems
  • Waterman Racing Components
  • JBA Performance Exhaust
  • Doug’s Headers
  • Patriot Exhaust
  • Taylor Cable
  • PerTronix Ignition Products
  • Compu-Fire
  • Spyke

“Jeremy and Phil have been an incredible source of innovation and disruption for the industry,” said Potdevin. “I can’t wait to see what our collaboration brings to car enthusiasts around the world.”

This story was originally published on October 25, 2023. Drag Illustrated

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