Activation of the sponsorship will include a comprehensive package of television spots, digital presence, on-site visibility and NHRA-themed consumer and retail promotions designed to increase attendance and television viewership.
The 10-year agreement calls for Sunoco to become the official racing fuel of NHRA, and will be the exclusive on-site gasoline and nitromethane supplier at all NHRA Mello Yello Drag Racing Series national events. Sunoco gasoline will be the spec racing gasoline in the Pro Stock and Pro Stock Motorcycle categories at national events and Competition Eliminator categories at both national and NHRA Lucas Oil Drag Racing Series events.
“The fuel supplier is one of the most integral partnerships that a racing sanctioning body can have,” said Tom Compton, NHRA president. “We’ve had great partners in the past, however, Sunoco not only will provide our racers quality products but our companies will be great marketing partners to increase awareness of NHRA drag racing and the Sunoco brand.”
According to Graham Light, NHRA senior vice president of racing operations, “Sunoco will fulfill our ongoing commitment to provide a ‘spec’ fuel that keeps the playing field level. Fuel shouldn’t be a competition variable. Sunoco also will have on-site service and technical support at national events and testing sessions.”
“Motorsports and the manufacturing of performance fuels are in Sunoco’s DNA,” said Bob Owens, president and CEO of Sunoco, Inc. “Our partnership with the NHRA represents our dedication to performance at the highest levels of racing and will carry over to the fuels that consumers put in their street vehicles.”
“Partnering with the NHRA is another step forward in our goal to bring Sunoco performance fuels to every level of racing, from grassroots drivers and riders to drivers competing in all premiere professional series,” said Rob Marro, Sunoco’s general manager for performance products and automotive events. “Our commitment to our partners within the sport, along with our promise to produce and manufacture only the highest quality product, has allowed us to fuel hundreds of sanctioning bodies, local tracks and engine builders for the past five decades.”