Following a successful debut, the SEMA FutureTech Studio is back for its second consecutive year at the 2024 SEMA Show, taking place Nov. 5-8 at the Las Vegas Convention Center. Offering attendees a deep dive into the future of vehicle propulsion and automotive technology, the FutureTech Studio will again provide a platform for innovators, tech enthusiasts, and automotive industry leaders to explore cutting-edge advancements driving the future of the automotive sector. This immersive experience showcases the innovative advancements that are shaping the future of mobility.
“The automotive aftermarket is a driving force behind cutting-edge technology, and the FutureTech Studio’s return underscores our industry’s pivotal role in pioneering new propulsion systems and fuel solutions,” said Tom Gattuso, SEMA Vice President of Events. “This dynamic space is dedicated to encouraging fresh ideas and groundbreaking innovation across all types of vehicles, setting the stage for the future of automotive advancements.”
Building on the success of last year, the FutureTech Studio will feature the latest parts, tools, and equipment tailored to emerging vehicle technologies. The exhibit area will also highlight a variety of cutting-edge vehicles that incorporate these advancements, demonstrating real-world applications. A key feature of the Studio will be FutureTech LIVE, a dedicated stage for SEMA Education sessions where industry leaders will discuss propulsion technologies, including electric vehicles (EVs), hybrids, hydrogen-powered vehicles, alternative fuels, and other innovations transforming the industry.
This year, the growing area will be located in Central Hall and feature an impressive 38 displays from more than 25 exhibitors. The displays will showcase a combination of components and tools for new propulsion technologies, as well as 25 unique vehicles that exemplify the future of automotive innovation.
In addition, the EV & Future Propulsion section and its surrounding area will feature more than 20 independent exhibit booths showcasing a combination of vehicle and standalone displays.
2024 Highlights:
- ADAS and Autonomy: Access to exclusive SEMA Garage ADAS and autonomy data, based on real-time testing of five different vehicles, offering insights into how vehicle modifications can impact emerging automotive technologies.
- Interactive Sessions: Expert-led discussions on the evolution of automotive connectivity, vehicle electrification, and sustainability in design.
- Cutting Edge Technologies: Innovations and technologies from established and start-up companies, including Chevron, Yamaha, Toyota, Bisimoto, Hoonigan, Legacy EV, and more.
- Networking: Unique opportunities for attendees, media, and other exhibitors to connect and collaborate on tomorrow’s technological breakthroughs.
“The FutureTech Studio offers a comprehensive view of the evolving automotive landscape and demonstrates how aftermarket professionals are spearheading the development of innovative parts, tools, and services,” said Luis Morales, SEMA Director of Vehicle Technology. “Our focus on EV, propulsion technologies, ADAS, and autonomy reflects SEMA’s commitment to driving the industry forward and embracing the latest advancements.”
The 2024 SEMA Show, taking place Nov. 5-8 at the Las Vegas Convention Center, is the premier gathering for the global automotive aftermarket industry. The event offers unmatched opportunities to explore the latest products and trends, connect with industry leaders, and network with fellow professionals.
Registration Deadline Extended
Registration is $60 for qualified attendees — the deadline to save on SEMA Show registration has been extended to Wednesday, Oct. 9. The price goes up to $120 on Oct. 10. To learn more about the 2024 SEMA Show or to register, visit www.semashow.com.
This story was originally published on October 8, 2024. 
