Registration is officially open for the 2025 Performance Racing Industry (PRI) Show, the world’s largest and most influential gathering for motorsports professionals. Set to take place December 11–13 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the event will bring together thousands of racing industry members for three days of innovation, networking, and business growth. Attendees can register now at PRI2025.com/Attend.
More than 1,000 exhibiting companies will showcase cutting-edge products, services, and technologies—from race parts and machinery to simulation tools, trailers, and more—making the PRI Show the ultimate destination for motorsports professionals looking to stay ahead of the curve.
“Motorsports is a powerful economic engine, and the PRI Show is where that impact becomes tangible—where the industry gathers to innovate, collaborate, and drive the business of racing forward,” said PRI President Michael Good. “As we open registration for 2025, we’re proud to continue building a platform that fuels growth and opportunity across every segment of the motorsports community.”
Racing drives jobs, wages, and revenue in every corner of the country, a point proven by the recently released PRI Motorsports Economic Impact Study. The landmark study found that the motorsports industry contributes more than $69.2 billion in annual economic impact to the American economy, supports more than 318,000 American jobs, and generates more than $22.1 billion in wages and benefits.
The PRI Show plays a critical role in sustaining that momentum – serving as a central hub where businesses across the motorsports ecosystem come together to showcase innovation, forge partnerships, and strengthen the industry’s economic foundation.
The 2025 PRI Show will feature exclusive experiences and activations designed to deliver unmatched value to attendees, including:
- Grand Opening Breakfast – The traditional kickoff to the Show, held Thursday morning before the exhibit halls open.
- Featured Products Showcase – A curated display of the newest and most in-demand motorsports products.
- PRI Education Program – A robust lineup of seminars offering insights, strategies, and solutions for today’s racing businesses.
- TOPS HQ – A dedicated lounge and workspace for track operators, promoters, and sanctioning bodies to connect and collaborate.
- Trailer Exhibit Area – A side-by-side comparison zone for the latest race trailers, haulers, and motorhomes.
- Sim Racing Arena – A fully immersive experience into the fast-growing world of sim racing.
- PRI Paddock – The place to get helpful information about the Show and see the famous hanging race car.
- Machinery Row – Live demonstrations of precision machining equipment in action.
- PRI Full Throttle Social – A reimagined industry networking event that brings the entire PRI Show motorsports community together to celebrate the first day of the Show.
“The 2025 PRI Show will deliver an unmatched experience for racing professionals at every level,” said PRI Show Director Karin Davidson. “From hands-on product demos and immersive activations to targeted networking spaces and world-class education, this year’s Show is designed to help attendees discover new opportunities, make meaningful connections, and leave inspired to take their businesses to the next level.”
The PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators, media, and more. Early registration ensures attendees receive their credentials in advance—starting in October—saving time and avoiding lines at the Show.
To register, book hotel accommodations, and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.
This story was originally published on July 15, 2025. 
