Performance Racing Industry (PRI) brings racing excitement to the 2025 SEMA Show in Las Vegas at booth #22321 in Central Hall. Attendees can experience iconic race cars, test advanced racing simulators, and connect with PRI staff to learn how the motorsports industry drives business growth – and what’s ahead at the 2025 PRI Show, taking place in Indianapolis Dec. 11–13.
Attendees will see the Dallara EXP, an all-carbon-fiber spec racecar, alongside a Top Fuel Funny Car driven by Paul Lee during the 2025 season. Visitors can also test their skills on two AK Dallara racing simulators featuring the same EXP on the Indianapolis Motor Speedway road course.
PRI’s presence at the SEMA Show underscores the strong connection between racing and the performance aftermarket. According to PRI’s Motorsports Economic Impact Study, the performance racing industry generates $69.2 billion in economic activity, supports 318,560 jobs, and fuels innovation across a variety of automotive industry business sectors. By engaging with the broader SEMA audience, PRI can showcase the latest in performance racing, strengthen relationships with members, and reach new audiences interested in the motorsports world.
“The SEMA Show is one of the most important gatherings for the performance aftermarket industry,” said Michael Good, PRI president. “PRI is proud to bring racing’s latest innovations and iconic cars to Las Vegas while sharing insights into the business of motorsports. This is a chance for attendees to experience the excitement of motorsports firsthand and see why the PRI Show is the premier destination for racing professionals.”
Throughout the week, PRI representatives will participate in media interviews, customer meetings, and educational sessions. Good will appear on SEMA Live at the PRI booth on Thursday, Nov. 6, at 10:30 a.m., while General Manager Jim Liaw will present “Tapping Into Baja SAE and Formula SAE For Your Future Talent Needs” at the FutureTech Studio on Tuesday, Nov. 4, at 2 p.m.
“Visitors to the PRI booth at the SEMA Show will have a unique chance to experience racing technology firsthand,” said Karin Davidson, PRI Show Director. “From testing advanced simulators to seeing race cars up close, we’re showcasing the talent and technology that make racing a vital part of the automotive aftermarket.”
The PRI Show is the premier event for performance racing professionals, offering the latest tools, technology, and insights that drive the motorsports industry forward. SEMA Show attendees are encouraged to visit booth #22321 for an interactive and immersive racing experience.
Registration for 2025 PRI Show
The PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators, media, and more. Early registration ensures credentials arrive in advance- saving time and avoiding lines at the Show. To register, book hotel accommodations, and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.
This story was originally published on November 3, 2025. 
