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IHRA and MyRacePass Announce Exciting New Partnership to Enhance the Drag Racing Experience

The International Hot Rod Association (IHRA), a drag racing sanctioning body with over 50 track partners, is proud to announce an exciting new partnership with MyRacePass, the Ultimate Racing Resource for the motorsports industry. This collaboration will significantly enhance the digital resources available to IHRA tracks, racers, and fans. 

As part of this partnership, MyRacePass has designed two cutting-edge websites that will serve distinct needs for both fans and competitors. The new IHRA website (IHRA.com) will be the fan-facing hub, providing race schedules, track partner’s list, merchandise, and news. Meanwhile, IHRAracer.com will serve as the dedicated platform for IHRA competitors, offering essential resources like safety updates, event registrations, rule changes, program details, and more.

“Partnering with MyRacePass is going to be tremendous for the IHRA, our track partners, racers, and fans. I couldn’t be more excited about our future together,” shares IHRA President Kenny Nowling. “Amanda Wesler and the team at MyRacePass did a fantastic job creating and building the new IHRA.com website and the IHRAracer.com website exclusively for our racers. IHRA is committed to strengthening our partnership with MyRacePass, and I can’t wait to see where we go from here.”

“As a longtime subscriber to MyRacePass, I can speak firsthand to what a great app it is. I’m looking forward to hearing the feedback from our track partners, racers, and fans. I know they’re going to love it as much as I do. We’re definitely excited to embark on a new era, and this is just another step personified by our motto #IHRAReturnToGlory!”

MyRacePass will additionally work with IHRA track partners to gain them access to the powerful MRP network in order to streamline race day operations, including online ticketing, driver registrations, news articles, race results, points standings, and more. The MyRacePass App will provide IHRA’s racers and fans a seamless way to access important race information, deepening their engagement in the sport.

The partnership between IHRA and MyRacePass marks the beginning of a new era for digital engagement in drag racing, and everyone can expect even more innovations and enhancements as the two organizations work closely together.

“Being a lifelong racer, an IHRA member for many of those years, I am super excited about partnering with IHRA to help improve the overall raceday experience for track partners, racers, and fans. I’m looking forward to working with IHRA to help improve the communication between them and their track partners,” notes Amanda Wesler, who is MyRacePass’ Drag Racing Specialist. “MyRacePass has an amazing network that allows tracks, series, and sanctioning bodies to easily share news articles, driver information, race results, points, etc with one another. We are also thrilled about implementing a more efficient online ticketing process and online driver registration for the IHRA events.”

“Our hope is that the new websites are just the beginning of a long partnership with IHRA, as MyRacePass grows in many areas of drag racing.”

For more information on the expansive repertoire of services offered by MyRacePass, please visit www.MyRacePass.com

This story was originally published on December 11, 2024. Drag Illustrated

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