HendrickCars.com, the online home of Charlotte-based Hendrick Automotive Group, the country’s largest privately-held auto retail organization, today announced an extension of its drag racing partnership with John Force Racing and its three world championship-winning drivers: Brittany Force, Austin Prock and Jack Beckman.
The cornerstone of the endeavor is primary sponsorship of Brittany Force, the two-time Top Fuel World Champion and first woman to win a four-wide race, at both NHRA tour events contested this year at ZMax Dragway – the original 4Wide Nationals (April 26-28) and the newly-minted Carolina 4Wide Nationals, second race in the Countdown to the Championship (Sept. 20-22).
Beyond its star turn with Brittany at ZMax, HendrickCars.com will serve as major associate sponsor on her national record-holding dragster for the other 18 events in the Mission Foods series.
Additionally, HendrickCars.com will assume the role of major associate sponsor on the Chevrolet SS driven to the 2024 World Championship by the 29-year-old Prock and again will be an associate on the companion Chevrolet driven by Beckman on behalf of recovering John ForceRacing (JFR) founder and CEO John Force.
“It’s an honor and a pleasure to work with Rick Hendrick and HendrickCars.com on this partnership,” John Force said. “I’ve known Rick a long time. He sets the standard when it comes to excellence and success in motorsports. I’m excited for my daughter and hope our teams can bring home a few ‘Wally’ winner’s trophies for HendrickCars.com.”
“I’m honored to be teamed up once again with HendrickCars.com,” said Brittany Force, winner of last October’s NHRA Nevada Nationals at Las Vegas, “and we’re looking forward to celebrating a victory in their hometown.”
The JFR collaboration gives HendrickCars.com an across-the-board world championship presence in the NHRA series in which it also sponsors six-time and reigning NHRA Pro Stock Champion Greg Anderson and his Chevrolet. John Force and Anderson are the only pro drivers in the sport to have won as many as 100 tour events.
While Hendrick is known for his success in the NASCAR series in which Hendrick Motorsports drivers have won a record 312 events and 14 Cup championships, he actually traces his competitive roots to drag racing.
“I’ve had a lifelong passion for drag racing. It’s how I first fell in love with motorsports, going to the local dragstrip with my dad,” said the chairman and CEO of Hendrick Automotive Group. “I’ve been a fan of John and his family for a long time, and our company is proud to partner with everyone at John Force Racing. They’re terrific representatives of HendrickCars.com, and we look forward to another exciting season.”
This story was originally published on January 28, 2025. 
