Drag Illustrated is proud to announce that Hart’s Turbo and the rapidly growing Hart’s Charger centrifugal supercharger division have signed on as major sponsors of the Drag Illustrated Winter Series Presented by J&A Service. The Missouri-based manufacturer has exploded onto the drag racing scene in recent years – first through its industry-leading turbocharger program and most recently with the late-2024 debut of the Hart’s Charger supercharger unit, which made an immediate impact across multiple classes.
More than 20 Hart’s-powered entries are expected to compete across the three-race Winter Series, joining over 80 of the toughest, quickest, most innovative doorslammer teams on the planet.
“We love seeing brands this fired up to support what we’re building,” said Wes Buck, Founder & Editorial Director of Drag Illustrated. “You can feel the momentum around Pro Mod and high-level doorslammer drag racing right now, and Hart’s has been right in the middle of that energy. I’ve known Roger a long time, and I have a ton of respect for him, Dustin Hart, and the entire Hart’s crew. Partnering with companies who share our passion and our vision makes these already monster events even bigger. We’re thrilled to have them in the fold.”
Based in Fayette, Missouri, Hart’s has quickly become a force in high-level drag racing after decades of dominance in the diesel world. Their involvement with high-profile racers in the Street Outlaws universe opened the door to the broader performance market, and the company has been deeply invested in the sport ever since.
“The Winter Series represents the cutting edge of where drag racing is headed, and we wanted to be part of it in a meaningful way,” said Roger Conley, Director of Business Development at Hart’s. “Our turbo program has grown beyond anything we imagined, and the response to the Hart’s Charger has been incredible. Supporting the Drag Illustrated Winter Series puts us shoulder-to-shoulder with the most competitive racers in the world. It’s an honor for our team, and we’re committed to helping push the boundaries of what’s possible in this sport.”
With major growth underway across both product lines, Hart’s sees the Winter Series as a premier proving ground for innovation, durability, and outright performance under the brightest lights in drag racing.
This story was originally published on December 4, 2025. 
