Elite Motorsports, a premier multi-car powerhouse in NHRA Championship Drag Racing, announced a strategic partnership with iconic lifestyle and outdoor media brand Field & Stream TV and parent company Outdoor America Holdings.
The partnership unites two racing and outdoor enthusiast brands that cater to passionate, active American consumers, connecting the high-octane world of championship drag racing with the outdoorsmen and sports enthusiasts who watch Field & Stream TV and Outdoor America.
“At Elite Motorsports, our team, drivers, and fans live and breathe the outdoor lifestyle when we’re not at the track,” said Richard Freeman, owner and President of Elite Motorsports. “Field & Stream TV is a legendary American brand, and the vast reach of the Outdoor America Holdings publisher partners share our passion for competition, hard work, and the outdoors. Bringing them on board across our program is a natural fit, and we’re excited to represent them on and off the track.”
Through this alliance, Field & Stream TV and Outdoor America branding will be featured across Elite Motorsports’ extensive fleet of competition vehicles. In addition to trackside visibility, the partnership will feature collaborative digital content and cross-promotional campaigns with talks of a feature series: “Elite Motorsports Outdoors.”
“Partnering with Elite Motorsports gives us a direct connection to one of the most loyal and passionate fan bases in all of sports,” said Nick Rhodes, CEO of Outdoor America Holdings, and Field & Stream TV. “This partnership celebrates the intersection of motorsports and the outdoors. NHRA fans are outdoor enthusiasts, hunters, anglers, and DIYers. Elite Motorsports sets the gold standard for performance and teamwork in drag racing, making them the ideal partner as we continue to expand the reach of Field & Stream TV and Outdoor America branded content.”
The Field & Stream TV branding will make its debut on the Elite Motorsports stable of cars at the upcoming NHRA Brainerd Nationals at Brainerd International Raceway in Minnesota August 21-23.
