Finish Line Consultants is pleased to announce the appointment of Brandon Bernstein as Director of Partnerships, effective August 1, 2025. Bernstein joins the company from Lucas Oil Products, where he served as Director of Partnership Marketing, bringing a wealth of experience in motorsports sponsorship, marketing strategy, and executive-level management.
In this exciting new role, Brandon will lead strategic partnership and sponsorship efforts, working closely with clients across the racing industry to develop and execute impactful programs. His expertise will be essential for sponsor acquisition and managing relationships.
“We are thrilled to welcome Brandon to the team,” said Debbie O’Rourke, of Finish Line Consultants. “His background in both brand-side marketing and racing operations brings a unique perspective that will help elevate the services we offer our clients and partners.”
“I’m excited to take on this new chapter with Finish Line Consultants,” said Bernstein. “The opportunity to help grow partnerships and build innovative sponsorship programs within NHRA Pro Mod and in a sport I’m so passionate about is truly energizing.”
Bernstein’s appointment signals continued growth and momentum for Finish Line Consultants as it expands its role in the motorsports marketing space.
This story was originally published on July 23, 2025. 
