Drag Illustrated is thrilled to announce a new partnership with Bell Helmets, the legendary brand synonymous with safety and speed, for their popular ‘Daily Burnout’ social media posts. This exciting collaboration will see Bell Helmets sponsoring the daily feature on Drag Illustrated’s Facebook and Instagram accounts.
The #DailyBurnout posts, showcasing a variety of cars performing burnouts, have become a fan favorite, averaging more than six thousand daily impressions and totaling over 187,000 monthly impressions. This partnership will amplify Bell Helmets’ brand visibility, connecting them with Drag Illustrated’s passionate audience.
Wes Buck, founder and editorial director of Drag Illustrated, expressed his enthusiasm for the partnership.
“We are incredibly excited to welcome Bell Helmets to the Drag Illustrated family,” Buck said. “Their legacy of innovation and commitment to safety aligns perfectly with our mission to celebrate the best of drag racing. The ‘Daily Burnout’ posts are a staple for our followers, and having Bell Helmets on board makes it even more special.”
Bell Helmets, established in 1954, is a pioneering brand in the world of safety and speed. Founded by Roy Richter in the 1950s California hot rod and racing scene, Bell Helmets quickly became synonymous with innovation, quality, and performance. With a legacy of nearly 60 years, Bell has earned the trust and loyalty of generations of champions across auto racing, motorcycling, and bicycling. Known for its relentless drive to anticipate and create, Bell continues to be a leader in helmet technology, instilling confidence and enabling peak performance for athletes and enthusiasts alike.
President and CEO of Racing Force USA, Inc. Kyle Kietzmann shared his excitement for the partnership.
“Racing Force USA and our racing safety equipment brands, Bell Helmets and OMP are proud to be the presenting sponsor of the Daily Burnout and advertise in Drag Illustrated. Drag Illustrated is the voice of drag racing, covering the full spectrum of sanctioning organizations and competition classes, highlighting the passion, stories, and achievements on racers committed to the sport of drag racing and living life full throttle,” said Kietzmann.
Kayla Zadel, Director of Digital Content at Drag Illustrated, who oversees the publication’s social media, added, “Our audience loves the #DailyBurnout feature, and partnering with Bell Helmets enhances the experience. Bell Helmets’ reputation for excellence and safety adds a new dimension to these posts, and we can’t wait to see the response from our community.”
Like and follow Drag Illustrated on Facebook and Instagram to experience the #DailyBurnout posts.
This story was originally published on July 5, 2024. 
