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B.R.A.K.E.S. and Brembo Team Up to Promote Safe Teen Driving

Ever since the non-profit organization B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) was founded in 2008 by Doug Herbert, the NHRA and IHRA Top Fuel racer who lost his two young sons, James and Jon , in a fatal traffic accident in January that year, its mission has been a simple one: to prevent other families from suffering that same monumental tragedy and heartbreak.

Since then, B.R.A.K.E.S. has provided its Teen Pro-Active Driving Course to thousands of young motorists across the country, teaching them—free of charge—to be more conscientious, alert, and competent behind the wheel. The course consists of five hands-on exercises which include Accident Avoidance, Distraction Exercise, Drop Wheel/Off Road Recovery Exercise, Car Control and Recovery Exercise, and Panic Stop Exercise.

B.R.A.K.E.S. announced Dec. 13, it has entered into an exciting new partnership with Brembo, the leader in the manufacturing of high-performance brake products. Brembo will be the presenting sponsor of the Panic Stop Exercise, a relationship which will help to enhance and increase B.R.A.K.E.S.’ efforts to save the lives of teenage drivers.

“I am so proud that Brembo, the industry leader in high performance braking systems has joined our mission to put the BRAKES on teen driving accidents, Herbert said.

“For over 50 years, Brembo has been dedicated to building high-performance brake products that emphasize safety and reliability,” stated Dan Sandberg, president and CEO of Brembo North America. “So it seems perfectly natural that we support the training efforts of B.R.A.K.E.S. Doug Herbert and (B.R.A.K.E.S. Director) Matt Reilly have done a tremendous job of educating teenage drivers and their parents about the importance of safe and responsible driving.”

For more information on B.R.A.K.E.S. or to make a tax-deductible donation, please log onto

This story was originally published on December 13, 2012. Drag Illustrated

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