American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, reports that the American Rebel Light Beer title sponsorship of the American Rebel Light Virginia NHRA Nationals June 20 – 22 at Virginia Motorsports Park in Richmond, VA exceeded expectations.
American Rebel Light was available at all concession locations selling beer at Virginia Motorsports Park, as well as in the American Rebel Light Party Tent and the American Rebel Light Trackside Bar. CEO Andy Ross performed two concerts during the race weekend,d and the Sunday concert was covered on the FOX broadcast. The American Rebel Light Virginia NHRA Nationals Finals were broadcast on the FOX broadcast network on Sunday, June 22, and re-aired Monday, June 23, and Wednesday, June 25. Additional re-airings of the American Rebel Light Virginia NHRA Nationals are scheduled for Thursday, June 26, from 9 – 11 pm Eastern on FS2 and Friday, June 27, from 3 – 5 am Eastern on FS1. Viewership of the American Rebel Light Virginia NHRA Nationals is expected to approach two million.
American Rebel Light Beer outsold the top two national brands during the race weekend at Virginia Motorsports Park, benefiting from trackside signage and brand integrations throughout the facility. The American Rebel Party Tent was a huge success as race fans escaped from the heat to enjoy a cold Rebel Light. The FOX broadcast announcers and the track PA announcers made frequent references to American Rebel Light, and the NHRA drivers were very complimentary of the American Rebel Light title sponsorship during their on-camera interviews, and the drivers and crew spotlighted American Rebel Light beer in victory lane celebrations.
“The NHRA does it right,” said American Rebel CEO Andy Ross. “Everyone is very appreciative of our involvement as title sponsor, and everyone from the drivers, their teams, and the track expresses their thanks to American Rebel Light and makes sure they have our beer visible, and they all are brand ambassadors for us. Everyone knows the sponsor needs to get value for their investment, and they deliver. The buzz at the track and the FOX nationwide broadcasts generate significant interest from potential distributors, bar owners, alcohol buyers for retail and convenience chains and the end customer walking into their local stores and asking for American Rebel Light by name.”
“The success of this weekend will continue after we leave town,” said American Rebel Beverage President Todd Porter. “Our neon signs and product integration will stay in place and we’ll continue to benefit from this weekend the rest of this racing season and beyond. We were the title sponsor for the American Rebel Light NHRA 4-Wide Nationals at the Charlotte Motor Speedway in late April and they are still selling our beer very well, one of their top sellers.”
Race fans aged 21 and older had the chance to enjoy American Rebel Light – America’s Patriotic, God Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer at the track concession stands that sold beer. The American Rebel Light Virginia NHRA Nationals introduced American Rebel Light to the state of Virginia and laid a foundation for the expansion of distribution throughout the state.
American Rebel Light Beer debuted its new television commercial during the FOX Qualifying and Finals broadcasts, airing eight times over the weekend.
“The support from FOX and the NHRA has been great,” said Andy Ross. “When I watched the re-air of the Finals, I was blown away that the band and I got some coverage. We get lots of compliments from the NHRA and the drivers and their teams for providing entertainment during some of the breaks. It’s really an honor to play for race fans. They are the perfect demographic for the American Rebel brand.”
This story was originally published on June 26, 2025. 
