Alex Laughlin is teaming up with Dixxon Flannel Co. as his primary sponsor at this weekend’s NHRA Arizona Nationals, marking an exciting return to NHRA Pro Mod competition.
Laughlin, a Texas-based drag racer known for his versatile driving talent, is coming off recent appearances at the Drag Illustrated Winter Series and the prestigious NHRA season-opening Amalie Motor Oil NHRA Gatornationals. His racing journey spans diverse motorsport disciplines, from karting and legend cars to truck and tractor pulling. Notably, Laughlin is the first person in NHRA history to hold licenses across all professional drag racing categories, underlining his adaptability and skill behind the wheel.
“I’m thrilled to make my return to Pro Mod, and I am particularly excited to welcome Dixxon on board as a key partner,” Laughlin said. “We have a strong car and a well-prepared program ready for the NHRA Pro Mod class, and we look forward to delivering outstanding performance for our friends at Dixxon. A personal and special thank you to Robby, Holly, and Chris for their dedication and collaboration in making this opportunity a reality. Get your Laughlin // Dixxon Flannel at AlexLaughlin40.com and stay tuned as we’re about to drop a new collab tee as well.”
Dixxon Flannel Co. is equally excited about the partnership, emphasizing shared values that align perfectly with their brand ethos.
“Dixxon’s roots are in motorsports and philanthropy, which is why partnering with Alex was a no-brainer,” said Chris Valley, COO at Dixxon. “He’s a superstar on and off the racetrack, and we are proud to collaborate with someone so aligned with our ‘work hard, stay humble’ values.”
Dixxon Flannel Co. has built a global following through superior quality, intentional design, and a commitment to producing apparel that resonates with the hardworking, humble individual. Their products feature limited-edition drops and bold collaborations, consistently delivering premium quality at accessible prices, and maintaining a rugged, counter-culture vibe that encourages customers to “get your hands dirty.”
Fans can learn more about Dixxon Flannel Co. at dixxon.com and follow Alex Laughlin’s journey this weekend at the NHRA Arizona Nationals.
This story was originally published on March 18, 2025. 
