Alan Reinhart, known for his decades of experience as one of the most recognizable announcers in the sport, has taken on a new role as the Vice President of Racing Operations for the International Hot Rod Association (IHRA).
In his new position, Reinhart will take on responsibilities that extend beyond the announcer’s booth. Working alongside IHRA President Rich Schaefer, one of his primary tasks will be establishing event schedules. Additionally, Reinhart will act as a liaison for professional teams, collaborate with track operators and stakeholders, and play a leadership role in shaping policies and procedures.
“I’m looking forward to a new challenge,” Reinhart said. “I was with NHRA for a long time, and it was an adventure for 30-plus years going to all the races. The opportunity to take on this new venture at a management level, it was time for a change.”
Reinhart’s experience spans national events, grassroots bracket races, and everything in between. Over the years, he has gained insights into what makes an event run smoothly, what keeps racers and fans engaged, and how to improve operations. Those lessons will now play a pivotal role in his approach to enhancing IHRA events.
Reinhart will also continue to provide commentary at IHRA Nitro Jam events while being accessible to fans and racers alike. Those interested in reaching out with questions about race procedures or reconnecting with Reinhart can do so via email at announcer@ihra.com.
This story was originally published on January 23, 2025. 
