In celebration of a defining milestone in American motorsports, the National Hot Rod Association (NHRA) has partnered with contemporary watch brand Filippo Loreti to unveil a collection commemorating NHRA’s 75th anniversary.
This NHRA watch collaboration introduces two exclusive models, each available on a stainless-steel bracelet or performance rubber strap, designed to celebrate seven-plus decades of speed, engineering excellence, and championship legacy in professional drag racing. The licensing partnership was brokered by JRL Group, NHRA’s licensing agency.
Since its founding in 1951, the NHRA has grown into the world’s premier drag racing authority, setting standards for competition, speed, and innovation across the motorsports industry. The 75th anniversary represents a historic moment for drivers, teams, and fans alike.
To commemorate this milestone, the Filippo Loreti x NHRA 75th Anniversary collection captures the spirit of the dragstrip through bold design language, technical precision, and commemorative detailing worthy of the occasion.
The collection features two celebratory references:
A royal blue dynamic chronograph engineered with racing-inspired aesthetics and a highly legible dial layout. The design reflects the instrumentation and intensity of professional drag racing, emphasizing timing precision and visual impact.
A two-tone sport-driven chronograph model that blends contemporary design with refined detailing, offering a versatile tribute to the NHRA’s enduring legacy and evolution.
Each model is offered in two configurations:
- Stainless steel bracelet for a classic, structured presence
- High-performance rubber strap for a sport-forward, track-ready look
This dual offering ensures flexibility for collectors and enthusiasts who move seamlessly between events at the track and everyday wear.
In keeping with the personal connection many fans share with the sport, every watch in the NHRA 75th Anniversary collection includes complimentary caseback engraving.
Customers may personalize their timepiece with a name, commemorative date, racing number, or meaningful message, transforming the watch into a bespoke tribute to NHRA history. This added customization reinforces the commemorative nature of the release while enhancing long-term collector value.
Both models prominently feature official NHRA 75th anniversary insignia and dedicated case back markings to celebrate this historic date. Designed for durability and precision, the watches combine motorsport-inspired aesthetics with everyday functionality.
The partnership between Filippo Loreti and the NHRA underscores a shared commitment to performance, precision engineering, and design excellence. By translating the energy of the dragstrip into a wearable mechanical instrument, the collaboration offers enthusiasts a tangible symbol of racing heritage.
As the NHRA marks 75 years of championship moments and record-breaking runs, this collection stands as a lasting tribute to the athletes, innovators, and fans who have propelled the sport forward.
The Filippo Loreti x NHRA 75th Anniversary watches are available now. Each model is available with a stainless-steel bracelet or rubber strap, with complimentary engraving included for all purchasers. This NHRA watch collection can be purchased at https://filippoloretiwatches.com/collections/nhra.
