Registration for the 2024 PRI Show, the world’s premier business event for the motorsports industry, is now open at PRI2024.com/Attend. Taking place December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the 2024 PRI Show will connect buyers with representatives from over 1,000 exhibiting companies who are eager to showcase their latest products, services, machinery, simulation and testing technologies, trailers, and more.
“The PRI Show is the only place that brings together the motorsports industries’ leading manufacturers, showcasing the latest products and technologies, and the racing audience that embraces them. All of this is done in a manner that offers immense networking and connectivity that remains unmatched, providing tremendous value,” said PRI President Michael Good. “PRI is committed to helping motorsports businesses succeed, and we’re able to support the industry through a robust PRI Show and an evolving membership program, which facilitate our ongoing legislative advocacy, market research, and bringing value to the industry 52 weeks a year.”
Special features that are unique to the PRI Show will give attendees unparalleled access to products and live demonstrations, including:
- Grand Opening Breakfast, the traditional PRI Show kickoff held on Thursday morning before the doors to the show floor officially open.
- Featured Products Showcase, a unique display of the newest and most popular motorsports products.
- PRI Show Education Program, a comprehensive lineup of seminars that offers attendees opportunities to learn valuable strategies, insights, and solutions on a variety of subjects.
- TOPS HQ, an exclusive workroom and lounge where track operators, promoters, and sanctioning bodies can connect during the three-day event.
- Trailer Exhibit Area, where attendees can make side-by-side comparisons of the latest race trailers, motorcoaches, haulers, and toterhomes.
- Sim Racing Arena, an area where attendees can fully immerse themselves in the world of sim racing.
- PRI Paddock, a dedicated stage where leading podcasters will perform live interviews with key industry personalities.
- Machinery Row, featuring precision machining equipment wired for live demonstrations
“Enthusiasm for this year’s PRI Show is high. The motorsports industry is eager to come together and prepare for the upcoming racing season,” said PRI Show Director Karin Davidson. “The PRI Show is the only motorsports event where you can connect with leading brands, attend unique conferences and seminars, and network with key industry figures—all under one roof.”
Earlier this year PRI released its first-ever market research report, which highlighted industry-specific data and insights that can help members grow their businesses and stay competitive. The study found that the racing industry is an integral part of the specialty-equipment market and the overall U.S. economy, accounting for more than $8 billion in sales in track-use motorsports parts alone. PRI Business and Individual members can download the 2024 State of the Racing Market Report by using their individual/personal login to access their member portal at PerformanceRacing.com.
The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.
To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.
This story was originally published on July 16, 2024. 
