Courtney Force’s Funny Car to Promote New Taylor Swift Album at Pomona
John Force Racing announced today that Advance Auto Parts driver Courtney Force will drive the Big Machine Records Funny Car at the Auto Club NHRA Finals in Pomona, Calif., this weekend in her final bid for the 2017 championship.
Through JFR’s partnership with the powerhouse record label, the Chevrolet Camaro SS Funny Car will promote Big Machine Records’ 10-time Grammy winner Taylor Swift’s highly-anticipated sixth studio album reputation, out Friday.
“I’ve had an incredible experience working with our partners Advance Auto Parts and Big Machine Records this season and am honored to drive the special Taylor Swift reputation Funny Car for our final race in Pomona,” Force said. “My team and I are always playing her songs to get in the zone and prepare to battle it out against the boys on race day. I hope to finish out our season on a high note while promoting Taylor’s album release at over 330 mph and hopefully celebrating in the winner’s circle with my team on Sunday.”
No one is a bigger champion of Swift and Force than Big Machine Label Group President and CEO Scott Borchetta.
“Having Taylor’s reputation album art on Courtney’s car for the NHRA championship weekend, which also happens to coincide with the Nov. 10 release,” Borchetta said, “is the perfect match of two game-changers who are truly the best of the best.”
Force and Advance Auto Parts joined forces last December.
“We are thrilled to partner with Scott Borchetta and Big Machine Records in helping launch Taylor Swift’s new album reputation by featuring it on Courtney’s Force’s Advance Auto Parts Chevy SS,” Advance Auto Parts Senior Vice President, Marketing, Insights and Analytics Yogi Jashnani said. “Big Machine is a valued partner of Advance and we look forward to seeing the Taylor Swift car in the winner’s circle on Sunday at Pomona.”
Like her pink breast cancer awareness car, Force had a hand in designing the Taylor Swift car.
“I had so much fun brainstorming with Brandon Baker on our JFR design team on how to bring Taylor’s reputation album cover to life on the Funny Car design,” Force said. “I hope everyone goes out and buys Taylor’s album and listens to it on their way out to the track, while cheering on our Advance Auto Parts team at the Auto Club Finals.”