The 37th annual Performance Racing Industry (PRI) Show, taking place Dec. 11-13 in Indianapolis, will again serve as the global hub for motorsports innovation, networking, and business development. As the largest trade show in Indiana and a cornerstone event for the racing community, the PRI Show draws thousands of attendees and exhibitors from around the world and generates more than $70 million in economic impact, according to Visit Indy.
Further highlighting its central role in the motorsports ecosystem, PRI partners with leading organizations to host programs, conferences, and events alongside the Show, reflecting the strength and diversity of the racing community.
Advancing motorsports safety and science
The International Council of Motorsports Sciences (ICMS) and SFI Foundation continue their long-standing collaboration with PRI to advance safety standards, research, and education across all forms of racing.
Empowering business and industry growth
The Race Track Business Conference (RTBC), American Engine Rebuilders Association (AERA), and BlackBook Motorsports USA will connect business leaders and technical experts to explore new opportunities and share insights on the future of motorsports commerce.
Driving inclusion and community
Women in Motorsports North America (WIMNA) and the National Hot Rod Association will spotlight initiatives aimed at expanding participation and fostering the next generation of racers, engineers, and professionals.
Industry support for the 2025 PRI Show is stronger than ever, with the event on track to be one of the largest in the past two decades. More than 1,000 exhibitors are confirmed to participate, including over 100 first-time exhibitors, underscoring the Show’s continued momentum and influence. This response reflects the commitment to PRI as the premier destination for motorsports professionals to connect, innovate, and drive business forward.
“Every year the PRI Show brings together the most innovative minds, the top racing organizations, and the next generation of motorsports talent,” said Michael Good, PRI President. “These partnerships show the strength of our community and the shared commitment to advancing the sport at every level. By connecting industry leaders, businesses, and enthusiasts under one roof, PRI creates an environment where ideas are exchanged, collaborations are formed and the future of racing is shaped.”
Motorsports is a powerful economic engine, and the PRI Show plays a vital role in sustaining that momentum. According to the recently released PRI Motorsports Economic Impact Study, the industry contributes more than $69.2 billion annually to the U.S. economy, supports more than 318,000 jobs, and generates over $22.1 billion in wages and benefits. The PRI Show serves as a central hub where businesses across the motorsports ecosystem come together to showcase innovation, forge partnerships, and strengthen the industry’s economic foundation.
“Attendees will get a firsthand look at the latest in racing technology and innovation,” said Karin Davidson, PRI Show Director. “From exclusive tours to interactive sessions and networking events, the PRI Show offers unique opportunities to learn from leaders and see cutting-edge motorsports in action.”
The 2025 PRI Show takes place Dec. 11-13 at the Indiana Convention Center and Lucas Oil Stadium. For more information, visit PerformanceRacing.com.
Registration for 2025 PRI Show
The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media, and others. To register, book hotel accommodations, and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.
This story was originally published on November 14, 2025. 
